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K-Beauty

The best practices in skincare come from South Korea.

K-pop (music), videogames, K-drama (films), household appliances and cars, of course... but within the Asian continent Korea is also an absolute point of reference for all matters related to beauty standards.
Korea is home to what has become a hugely popular traditional practice throughout Asia and a celebrated phenomenon in Western society: K-beauty.
K-beauty (as in “Korean beauty”) is not a product but rather a philosophy, which believes in combining the finest ingredients with natural active ingredients used in traditional medicine to ensure the creation of the purest one-ingredient cosmetics for greater effectiveness. Just one ingredient means no dilutions!

This skincare is developed on various levels to obtain a more in-depth and accurate treatment, which is suitable for all skin types.
The concept is very simple and straight forward: the skin must always be clear, bright, flawless and hydrated.
There is no obligation to follow all the steps of the K-beauty routine: you may freely pick and choose to follow 5 or more steps, depending on your needs and skin type. The K-beauty line is created to help all skin types become healthier and thus, more beautiful. The secret? Timely use of anti-aging products is the best manner to prevent skin aging.

Korean skincare routine

Both morning and night, the three-step skincare routine:

Cleansing

Most Asian women considered cleansing the skin as a primal part of their personal care.

Toner

The Toner both starts and rounds off your skincare routine. The N-Skin method, mostly promoted by influencers, witnessed a staggering 92% boost in sales: the fastest growing sales of a product.

Intensitive Care

Serums and ampoules are considered as being functional and highly efficient cosmetics.
They are the go-to products for modern and dynamic women who have very little time on their hands.
This intensive care treatment is rounded off with a sleeping mask, packed with active principles to rebalance the circadian cycle, prevent acne, brighten the skin or simply keep it healthy.

Morning

AM detergent: it's 5,5 pH helps remove the outer cell layer and excess sebum.
Toner: cleansing tissues to remove every kind of residue (AHA)
Morning Pack: intensive hydration, repair cream
CICA: Centella Asiatica
Glossy Sun Block: sun protection

Night

The first detergent: oil-based to dissolve and remove your make-up
The second detergent: for delicate cleansing
The Exfoliator: handy exfoliating pads
The Toner: the N-Skin method (Hyaluronic acid)
The First Treatment: a hydrating primer gel
The Intensive care: in the form of ampoules
The Eye Cream: antiwrinkle and antioxidant
The Sleeping Pack: rebalancing the circadian cycle, whitening